Bright Farms Package Design

Hydroponic Produce.

BrightFarms is an American company that grows non-GMO, pesticide-free, and fresh salad greens hydroponically in greenhouse farms. Their produce is grown in a nutrient solution instead of soil, using a method called hydroponics. BrightFarms' greenhouses are located across the United States.

THE CHALLENGE

To create a new package design that would stand out on shelf against competitors in the produce section of the supermarket.

THE SOLUTION

I created an updated package design that aligns with the company's commitment to environmental responsibility. I Crafted the tagline "Enjoy Deliciously, Grown Responsibly" and developed a visually minimalist and modern package design. Utilizing a custom hand-drawn typeface, I opted for a clear label background, showcasing the product prominently on the shelf. Given the hydroponic greenhouse cultivation, the product's leaves boast vibrant colors, and to accentuate this uniqueness, I chose a clear label design. This approach allows the fresh green hues to shine through, ensuring the product stands out prominently on shelf.

The brand has since secured $55 million in a Series D equity financing since the re-design. The product has been launched into more stores than ever before across the country, and is now ranked no. 1 in it's cateogory.

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In Store Activation

BrightFarms produce is available in more than 3,700 Giant chain retail stores across the East Coast and Midwest.

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Landing Page & Social Media Design

Designed a custom landing page for the Culpeper, VA Capitol Greenhouse and branded social media posts for various product promotions.

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