Bright Farms Package Design

Hydroponic Produce.

BrightFarms is an American company that grows non-GMO, pesticide-free, and fresh salad greens hydroponically in greenhouse farms. Their produce is grown in a nutrient solution instead of soil, using a method called hydroponics. BrightFarms' greenhouses are located across the United States.

THE CHALLENGE

Bright Farms, the No.1 brand in locally grown packaged salads was in search of a stand out package design refresh before partnering with Giant Supermarkets.

 

THE SOLUTION

An updated package design that aligns with the company's commitment to environmental responsibility. I Crafted the tagline "Enjoy Deliciously, Grown Responsibly" and developed a minimalist and modern package design. Utilizing a hand-drawn typeface, I opted for a clear label background, showcasing the product prominently on the shelf. Given the hydroponic greenhouse cultivation, the product's leaves boast vibrant colors, and to accentuate this uniqueness, I chose a clear label design. This approach allows the fresh green hues to shine through, ensuring the product stands out prominently amid competition on the shelf.

The brand has secured $55 million in a Series D equity financing since the re-design. The product has been launched into more stores than ever before across the country.

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In Store Activation

BrightFarms produce is available in more than 3,700 retail stores across the East Coast and Midwest.

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Landing Page & Social Media Design

Designed a custom landing page for the Culpeper, VA Capitol Greenhouse and branded social media posts for various product promotions.

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