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shop.colgate.com

THE CHALLENGE

Update the Shop Smiles website to a more user friendly experience that captures the customers attention and informs them of the products they would like to purchase. Encourage customers to mix and match products to create a custom bundle of products. Ultimately move users away from amazon and direct them to purchase from the website.

THE SOLUTION
Designed a mobile-first strategic website, prioritizing user-friendly navigation for seamless interaction. Orchestrated a tailored photoshoot, capturing authentic moments of individuals engaging with the products to establish a genuine emotional connection with the target audience.

DELIVERABLES

Photoshoot Art Direction
Directed Compelling lifestyle and product photography for the hum product portfolio.

Product Page Design
Designed custom, user friendly PDP desktop and mobile web pages.

Build Your Own Bundle Mobile Experience
Created a custom design experience for users to mix and match oral care products at a discounted price.

Designed at Aquent Studios 2022, New York, NY