Shop Smiles By Colgate
shop.colgate.com is convenient digital marketplace where customers can explore and purchase a wide range of oral care products. The website offers an extensive selection of toothpaste, toothbrushes, mouthwashes, and dental accessories designed to meet various dental health needs. With user-friendly navigation, detailed product descriptions, and easy checkout options, the Colgate shop ensures a seamless shopping experience.
THE CHALLENGE
Update the Shop Smiles website to a more user friendly experience that captures the customers attention and informs them of the products they would like to purchase. Encourage customers to mix and match products to create a custom bundle of products. Ultimately move users away from amazon and direct them to purchase from the website.
THE SOLUTION
Designed a mobile-first strategic website, prioritizing user-friendly navigation for seamless interaction. Orchestrated a tailored photoshoot, capturing authentic moments of individuals engaging with the products to establish a genuine emotional connection with the target audience.
Photoshoot Art Direction
As the lead art director for the photoshoot, I meticulously handpicked the cast, models, background elements, and studio. I supervised the photographer and curated shot lists, capturing hundreds of product and lifestyle images that perfectly embody the Colgate brand essence. My role ensured every element aligned seamlessly to reflect the brand's standards, vision, and values.
Custom Icon Illustrations
Product Page Design
As the lead UX designer for all product pages across both desktop and mobile platforms, I took charge of ensuring that every page underwent rigorous testing channels to deliver an exceptional user experience. I collaborated closely with cross-functional teams to identify and address user pain points, resulting in a seamless and intuitive experience.
Our primary objective was to simplify the process of finding and purchasing products, surpassing the usability and convenience offered by competitors like Amazon. By implementing user-centric design principles and continuously refining our approach based on feedback, we created product pages that not only met but exceeded user expectations, driving higher engagement and conversion rates.
